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The website arcticcoldcaps.wpengine.com has the following in the web site, "Schedule a Free Consultation With an RN." I analyzed that the website also stated " Chemotherapy Can Save Your Life." They also stated " Arctic Cold Caps Can Save Your Hair. Why Choose Arctic Cold Caps. You Dont Have to Lose Your Hair During Chemotherapy. Hair Loss remains one of the most dreaded side effects of chemotherapy, particularly for women. Scalp cooling caps worn by patients before, during, and after chemotherapy are an option that are often effective in minimizing hair loss. The Arctic Cold Cap System. I was initially skeptical about the effectiveness of." The meta header had chemo hair loss as the first search term. This keyword was followed by chemotherapy hair loss, chemo caps, and chemo hair which isn't as important as chemo hair loss. The other words they used was breast cancer chemo. cold caps is also included but will not be understood by search crawlers.